If you are looking for that killer look that defines your brand and instantly makes you stand out, you’re going to need a creative brief that your photographer can easily follow and excel with.

Having worked with hundreds of clients, near and far, we’ve seen our fair share of photographer briefs, so we are here to guide you on what’s most important and more importantly what’s best to include.

First of all let’s make sure we start with the basics:

  • Describe the project
  • Detail the location
  • Define the dates and timings
  • Provide contact details for people there on the day
  • Write down your deadline
  • Let us know who you are

After we have the basics out of the way we can now focus on the finer details, these are the key questions you can ask yourself and can include:

What is the story?

Explain the message you are trying to convey and why that narrative is important to you. This will help ensure that the shoot stays on topic and gives it a sense of purpose.

Who is your audience and where will they be?

Knowing your key demographics and detailing them in your photographer’s brief is very important for ensuring your message is directed to them. Think in detail about what kind of people they are and where they will most likely be looking at your photos.

Who is going to be at the shoot?

Are you bringing in models or are you using your existing staff? Help give your photographer a sense of what they are working with on the day so they come fully prepared.

What is the result you want at the end of your shoot?

Do you need 10 complete and distinctive styles at the end of the shoot? Do you need 30 good photos to be placed on your website? If so where will be they on your website, what kind of pages are they? If you have in mind something specific you want or can already imagine what you expect the photographer to deliver to you, detail it in this brief.

Extras that are really going to help provide a better end result:

While the above questions are great to start thinking about, here are a couple of great examples of what to include if you really want to arm your photographer with everything they need.

Mood boards

Head to Pinterest and stuff your board full of photos that you love and really convey the style you are looking for. Include colours, emotions and backgrounds that you like. This is your chance to express who you want to be through photos.

Competitor or other brand photos

By now, there’s no doubt that you’ve checked out your competition’s webpage or social media, so what do you like about what they do? What do you hate most about their photos? Save a few of them and add them into your brief. If there is a brand you particularly like but may not even be in your field of industry, don’t worry, explain why you’ve added them in and how you’d like that to translate to you.

Your internal photography

Had a photographer in before, or snapped a few photos yourself? Include some of your own highlights, or even the ones you dislike most. If you have used them in the past you must of liked them at some point right? Dig into your archives and get annotating!

Brand Guide

Last but not least, you have no idea how far a brand guide can go to giving a complete sense of what your brand is supposed to be to an outsider. If you don’t have one already consider creating your own internal brand guide that you can share with current staff, designers, photographers and more.

Get creating your perfect brief

At the end of the day you have the power to decide how far you go to include all the above points in your brief.

Think of it this way; the more information you can include the more likely you are to receive a set of photos that match with what was in your head. But remember don’t be too restrictive! Allow your photographer’s own flare and style to shine through your photos, after all that is why you have chosen them to work with your brand.

If you want to find out more about how we work with clients to achieve their perfect photoshoot, get in touch and we’ll be happy to advise.