Videographers are responsible for recording live events and video productions. Unlike cinematographers, videographers focus on small-scale productions and are often the camera operators—overseeing a project from start to finish.
Videographers who collaborate with brands are known as corporate videographers. Their role is to produce video documentation that advances and promotes the brand.
For brands, it’s essential to get this collaboration right.

That’s why we’ve compiled a complete breakdown of the 32 most important questions to ask a videographer before hiring them:

1. How long have you been filming corporate productions?

If you’ve developed a great product or service, video content can increase awareness and generate sales. Therefore, it’s important to hire an experienced videographer.

2. What makes you qualified for the work?

This question works best in conjunction with the previous one. It’s important that the videographer is confident in their experience.

3. Do you understand our business?

Videographers must understand your business to be able to explain it to prospective customers. If they can’t identify your USP, how can they translate the video into sales?

4. How important is video marketing?

Good videographers do more than creating a video. It’s important for them to understand that a video is part of your brand’s larger marketing campaign.

5. How do you decide whether a video is a success or not?

This will provide more information on their understanding of video marketing. A video’s success should be measured against marketing metrics like engagement rates.

6. Can you provide samples of previous client work?

It’s important to see previous corporate work they’ve done for clients and feel inspired or excited. Focus on the production value of their work.

7. What other projects are you working on?

If a videographer is getting a lot of work, it’s a testament to the standard of their productions.

8. How many videos do you produce each month?

Videographers that produce a lot of videos will be experts—but might not have close customer service.

9. What videos in your portfolio are you most proud of and why?

Video is a creative medium. It’s important to work with people who are proud of being creative. Look for creative risks that have brought previous projects to life.

10. What’s one of the biggest mistakes you have made during a project, and how did you deal with it?

A left-field question—but the best videographers embrace mistakes as opportunities to learn and improve. It’s important to see examples of this process in action.

11. Do they offer good value for money?

Value for money doesn’t mean cheap. An expensive video isn’t expensive if it brings in a significant ROI. Good videographers will be honest about what can and cannot be achieved with your budget.

12. Who else will be involved in the project?

The best videographers are heads of operation and manage a team of assistants and talent. Videographers’ jobs are complex—but good management structures can reduce the stress of a production.

13. What is the most important aspect of client relationships during the production process?

Good communication is essential to the success of a video production. You need to understand what’s happening and feel confident that the project is going to plan.

14. How will communication and edit requests be responded to?

This is important. We recommend hiring a videographer who has an established project management tool.

15. What equipment do you use?

OK, so we appreciate you might not know what equipment is the best. But good videographers keep up-to-date with the latest technologies.

 

16. When can you start the project?

The most in-demand videographers might not be able to start a project straight away. Instead, create a contract to start filming at a future date.

17. What timeline do you project for the project?

Most corporate, live-action videos take between 6-8 weeks to produce. Although the best videographers will be able to accommodate a customised timeline.

18. What potential hold-ups do you envisage?

Hold-ups happen. If a videographer cannot envisage a few potential hold-ups, they’re not the best professional for you.

19. What writing experience do you have?

The most important element of all corporate, explainer videos is the script. If this is what you need, there must be a talented and accomplished writer on set.

20. Can you source the best professionals?

You’ve got a lot of decisions to make before hiring a videographer—finding narrators is another one. It’s important to find narrators who resonate with the target audience. Experienced videographers have access to resources to help find voiceover artists and other professionals.

21. Will the voiceover artists or music scores be licensed?

YouTube can pull videos because of licensing issues. Protect your investment. Ensure that all video content will be licensed for web/broadcast and perpetual use.

22. Who owns the final video files?

Full ownership of the video should transfer to you once the final payment is made. Although, most videographers will retain rights to use the video as part of their portfolio.

23. What is the payment schedule?

Some videographers insist on a deposit being made before the project begins. This helps to cover up-front costs associated with producing the video.

24. Can you deliver within my budget?

Take precautions and check with their references to ensure that the service is reliable.

25. What if there are changes that need to be made after its finished?

It’s important to find out what a videographer will charge to update the video in the future. This can include updating information or correcting errors.

26. What else is included in the post-production services?

Enquire about SEO services and measuring the video’s ROI. Don’t work with videographers that don’t provide post-production services.

27. What methods do you use for distribution?

Even videos produced by the best corporate videographers are useless if they’re not reaching your target audience.

28. Are these methods effective?

For corporate videos, social media is an effective tool for distributing video content. Platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn are popular video sharing platforms.

29. Who is your ideal client?

Their answer will provide insights into the fit culture-wise. For example, does the videographer prefer clients who don’t give feedback.

30. How much can I get involved in the production?

If you want to be involved in the production of the video, discuss your preferences with the videographer beforehand.

31. Are you excited about our project?

The best videographers to work with are those who love their jobs. Choose one who is enthusiastic about video.

32. Do I trust them?

Do you feel like you are talking to a professional who understands what you’re hoping to achieve?